Goody's - Fast Food Chain

Rebranding - Website - Social Media

Project Challenge:
The challenge was to select a company from any industry and develop a rebranding strategy for it.

My Creative Approach:
For this project, I chose Goody's Burger House, a Greek chain of fast food restaurants. The rebranding strategy focused on refreshing the brand's visual identity and enhancing its market positioning to appeal to a broader audience.

The rebrand of Goody's is driven by a vision to evoke a timeless vintage aesthetic. My goal is to transcend the ordinary and embrace the extraordinary by transforming this fast food chain into a burger pub house chain.

3rd Year of my BA in Digital Design

Vakalo Art & Design College